The Accelerated Content Marketing Method
4 Simple Steps to Quickly and Efficiently Create B2B Content to
Attract, Acquire, and Engage Your Audience
Get free access to diagrams and forms presented in the book!
Great Content…No Engagement
The Content Marketing Institute defines content marketing as:
Content marketing is the marketing and business process for creating and distributing relevant and viable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
As content marketers, we must focus on educating and engaging our audience instead of relentlessly pitching them. By creating and distributing relevant content on a consistent, on-going basis, the hope is that eventually our audience will become active and loyal buyers of our products or services.
So, what’s the problem?
Your company has great products and services that help other businesses deliver value to their clients.
You’ve created tons of great content to inform, educate, and promote your products to these businesses.
But your white papers aren’t being downloaded and your blog posts rarely garner a comment.
- How do you get your message out and read?
- How can you leverage your valuable marketing time and dollars?
- How can you do this on a budget that doesn’t destroy your bottom line?
The Accelerated Content Marketing (ACM) Method can help!
ACM shows you how to create content:
- With a consistent message
- In multiple formats
- Targeted at multiple learning styles
- Quickly and efficiently
…and help you get your content read by:
- Using sound content marketing principles
- Adding simple techniques to create more content faster
- Leveraging ‘Video Accelerators’ to draw your audience to your core content
What’s even better, you may have most of the content and raw research you need already in your arsenal.
Using ACM will help you:
- Re-energize your marketing with content you already have
- Increase engagement with a broader spectrum of your audience
- Form the basis for ongoing content creation and customer interaction
What can you expect if you read this book?
The Accelerated Content Marketing Method will show you:
- The value of a simple 4-step process to kickstart your content creation and marketing strategy
- How the Content Stack approach will leverage your research to create more content faster
- A simple tool to map out the path you want your audience to follow
- How adding Video Accelerators to your content will move your audience through your content faster than ever before
- The best ways to deploy your content
Join my Accelerated Content Marketing Free Member Content Library for free resources and email updates.
Do you have a project to discuss? Contact me to see how I can put the power of the Accelerated Content Marketing Method to work for you.