Welcome the Content Accelerator Blog
This is a fun post to write, because it is an opportunity to start a new relationship with you. I look forward to the opportunity to learn and explore and share.
Creating content is an interesting problem – it can be easy, or it can be hard, but it will never be boring. Please allow me to share what I have learned and used and talk about what I find out as I continue to experiment and grow. Perhaps we can learn from each other.
The Content Accelerator will focus on topics related to 3 major areas involved in creating engaging B2B content.
- Strategic Preparation
- Tactical Planning
- Focused Execution
Preparation is critical to the accelerated content mindset. Figuring out the big picture allows you to focus and as a result, make better decisions faster.
I’ll talk about questions like these:
- Where are you going? (What’s your Product Roadmap?)
- Who are you targeting? (Is your Content Marketing Strategy written down?)
- What content do you have? (Have you done a Content Audit recently?)
- How can you make sure that you present your message consistently? (Do you have a consolidated Core Message Platform?)
With the big picture and strategic direction in place, tactical planning is another component of the accelerated content mindset. Believe me – some basic, but thoughtful planning has a significant impact on the ability to create a lot of great content quickly.
I will talk a lot about different ways to employ the Accelerated Content Marketing Method’s ACM Planning Matrix and how you can use it to build out a great set of coherent and engaging content.
Now, with the big picture and the tactical plan in place, it’s time to create, reuse, and repurpose. I’ll bring lots of ideas to the table and provide examples of how my heroes create their content.
We’ll discuss both written and video content – pro’s/con’s and interesting uses.
I look forward to serving you and providing food for thought and ideas to implement.
I also love to read and pass on fun books – here’s one that I just read – a quick fun read about creativity:
Steal Like An Artist, by Austin Kleon – have fun!
Come join me as we explore the Accelerated Content Mindset!
Look around the site. See how I can help you and your team.
I invite you to join the ACM Free Member Content Library for access to additional resources created just for members.
I’ll also let you know when my book is released and give members special advance access.
Again, thank you for reading!